TY  - BOOK
AU  - Rai, Alok Kumar
AU  - Srivastava, Medha
TI  - Customer loyalty: concept, context and character 
SN  - 9789332902718
U1  - 658.812 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education 
N1  - Includes index
ER  -