00525nam a22001817a 450000500170000001000150001702000260003202000230005803500130008103700130009408200100010710000160011724500730013326000440020627000460025030000280029650000190032420140506105850.0  aENG-109678  a9781259026058c760.00  a1259026051c760.00  aEN-93211  bDBAD/PUB  a659.1  aShah, Kruti00aAdvertising and integrated marketing communications /cby Kruti Shah  aNew DelhibMcGraw Hill Education c2014  aP-24, Green Park Extn.bNew Delhie110016  axxviii,889p.c24cm(pbk)  aIncludes index