TY  - GEN
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120332928
U1  - 658.8 
PY  - 2007///
CY  - New  Delhi
PB  - Prentice -Hall of India
N1  - includes glossary, bibliographical refrences and index
ER  -