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  <titleInfo>
    <title>Principles of marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Armstrong, Gary</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">New  Delhi</placeTerm>
    </place>
    <publisher>Prentice -Hall of India</publisher>
    <dateIssued>2007</dateIssued>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent> various pagings 28cm  (Pbk.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Philip kotler [and] Gary Armstrong</note>
  <note>includes glossary, bibliographical refrences and index</note>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">8120332928</identifier>
  <identifier type="lccn">ENG-88420</identifier>
  <identifier type="stock number">DBAD / PUB</identifier>
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