TY  - BOOK
AU  - Paharia, Rajat
TI  - Loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement 
SN  - 9789351340027
U1  - 658.812 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education 
KW  - Brand loyalty
KW  -  Customer relations
KW  -  Marketing
KW  - Management
KW  -  Corporate culture
N1  - Includes index
ER  -