top digital experts share the formula for tangible returns on your marketing investment Greenberg, Eric creator Kates, Alexander text New Delhi McGraw Hill Education 2014 monographic xii,352p. 24cm(pbk) by Eric Greenberg [and] Alexander Kates Includes bibliographical references and index. Internet marketing Marketing Management 658.872 9789351344810 9351344819 ENG-109546 DBAD/PUB