01253nam a22002417a 4500 20140220130201.0 ENG-108606 9788132113409 795.00 EN-92139 DBAD/PUB 658.812 23 Kumar, V. 1957- Profitable customer engagement : concept, metrics, and strategies / by V. Kumar New Delhi SAGE Response 2013 B1/I-1 Mohan Cooperative Industrial Area, Mathura Road New Delhi 110044 xxii,311p. : ill. 24cm(Hb) Includes bibliographical references and index. List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author. Customer relations Management. Branding (Marketing) Profit. ddc EN 658.812 KUM 82650 82650 0 0 0 1 NFIC DBAD DBAD 2014-02-20 DBAD/PUB 795.00 0 658.812 KUM EN-92139 2014-02-20 00:00:00 1 795.00 2014-02-20 EN