TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A. 	
AU  - Purani, Keyoor
TI  - Advertising and promotion : : an integrated marketing communications perspective / 
SN  - 9780070144965
U1  - 659.1  
PY  - 2012///
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - includes index
ER  -