an integrated marketing communications perspective Belch, George E. creator Belch, Michael A. Purani, Keyoor text New Delhi Tata McGraw Hill 2012 2010 7th ed monographic xxxiii, 1075p. 24cm (pbk) ill. by George E. Belch, Michael A. Belch [and] Keyoor Purani includes index Advertising Sales promotion Communication in marketing 659.1 9780070144965 0070144966 B-495737-746 ENG-110489 B-710614 Allied Pub/Ven Tata Mc Graw Hill education 20181022143052.0