01003nam a22003017a 450000500170000001000500001702000260006702000230009303500170011603500130013303500130014603700190015903700320017808200110021010000210022124501460024225000110038826000440039927000490044327000420049230000380053450000190057265000160059165000200060765000310062770000240065870000190068220181022143052.0  aB-495737-746       ENG-110489        B-710614  a9780070144965c599.00  a0070144966c599.00  aB-495737-746  aEN-94021  aB-710614  bAllied Pub/Ven  bTata Mc Graw Hill education  a659.1   aBelch, George E.  aAdvertising and promotion : cby George E. Belch, Michael A. Belch [and] Keyoor Puraniban integrated marketing communications perspective /   a7th ed  bTata McGraw Hillc2012c2010aNew Delhi  aP-24, Green Park ExtnsionbNew Delhie110016  a7 West Patel NagarbNew Delhie110008  axxxiii, 1075p.c24cm (pbk)bill.   aincludes index  aAdvertising  aSales promotion  aCommunication in marketing  aBelch, Michael A. 	  aPurani, Keyoor