TY  - BOOK
AU  - David, Fred R.
TI  - Strategic management concepts and cases: a competitive advantage approach 
SN  - 9788120348851
U1  - 658.4012 
PY  - 2014///
CY  - Delhi
PB  - PHI Learning
KW  - Strategic planning
KW  -  Case studies. 	
N1  -  Overview of strategic management -- The nature of strategic management -- Mcdonald’s Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin’ Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?
ER  -