a competitive advantage approach David, Fred R. creator text Delhi PHI Learning 2014 14th ed monographic xxx,386,271p. 32cm(pbk) Overview of strategic management -- The nature of strategic management -- Mcdonald’s Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin’ Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?. by Fred R. David Strategic planning Strategic planning Case studies. 658.4012 9788120348851 ENG-109062 DBAD/PUB 20140110145121.0