01201nam a22002297a 4500 20140110145121.0 ENG-109062 9788120348851 650.00 EN-92595 DBAD/PUB 658.4012 David, Fred R. Strategic management concepts and cases : by Fred R. David a competitive advantage approach / 14th ed Delhi PHI Learning 2014 Rimjhim House, 111, Patparganj Indl. Estate Delhi 110092 xxx,386,271p. 32cm(pbk) Overview of strategic management -- The nature of strategic management -- Mcdonald’s Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin’ Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?. Strategic planning. Strategic planning Case studies. ddc EN DAV 658.4012 81768 81768 0 0 0 1 NFIC DBAD DBAD 2014-01-09 DBAD/PUB 650.00 0 658.4012 DAV EN-92595 2014-01-09 00:00:00 1 650.00 EN