TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C.
TI  - Marketing management: a strategic decision-making approach 
SN  - 9781259097201
U1  - 658.8  23
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education 
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -