a strategic decision-making approach Mullins, John W. (John Walker) creator Walker, Orville C. text New Delhi McGraw Hill Education 2013 7th ed monographic xxi, 551p. : 26cm(pbk) ill. by John W. Mullins [and] Orville C. Walker, Jr. Includes index Marketing Management 658.8 9781259097201 125909720x 9781259097201 ENG-108937 DBAD/PUB BSB/Ven dpl 20170808113332.0