TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing management: global perspective Indian context 
SN  - 9781259026416
U1  -  658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education 
N1  - Includes bibliographical references and index
ER  -