00488nam a22001697a 450000500170000001000150001702000260003203500130005803700130007108200120008410000190009624500660011526000350018127000470021630000360026350000190029920140214105132.0  aENG-108557  a9788120346406c175.00  aEN-92090  bDBAD/PUB  a658.802  aSudhakar, G.P.  aIntegrated retail marketing communication /cby G.P. Sudhakar  aNew DelhibPHI Learning c2013  aM-97, Connaught Circus bNew Delhie110001  axvii, 145p. :c24cm (pbk)bill.  aIncludes index