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  <titleInfo>
    <title>Consumer behaviour &amp; marketing research</title>
  </titleInfo>
  <name type="personal">
    <namePart>Purshothama, M.K.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart/>
    <namePart type="date">Mahesh Kumar,K.R</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Mumbai</placeTerm>
    </place>
    <publisher>Himalaya Publishing House</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>280p. : 24cm(pbk) ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by M.K. Purshothama [and] K.R. Mahesh Kumar </note>
  <classification authority="ddc">658.93</classification>
  <identifier type="isbn">9789350972915</identifier>
  <identifier type="lccn">ENG-108338</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20130903121901.0</recordChangeDate>
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