TY  - BOOK
AU  - Reddy, V.S.K.
AU  - Murthy, K.R.K.
TI  - International conference on strategies for business excellence: challenges & opportunities (ICSBE-2012) 
SN  - 9788192278346
U1  - 658.4071245 
PY  - 2012///
CY  - Hyderabad
PB  - Paramount Publishing House
ER  -