Advertising and promotion
an integrated marketing communications perspective
Belch, George E.
creator
Belch, Michael A.
Purani, Keyoor
text
New Delhi
Tata McGraw Hill
2013
9th ed.
monographic
xliii, 1016p. 24cm(pbk) ill.
by George E. Belch, Michael A. Belch [and] Keyoor Purani
Includes index
Advertising
Sales promotion
Communication in marketing
659.1
9781259026850
125902685x
ENG-107755
DBAD/PUB
20130627145401.0