00890nam a22002777a 4500 20130627145401.0 ENG-107755 9781259026850 581.00 125902685x 581.00 EN-91288 DBAD/PUB 659.1 Belch, George E. Advertising and promotion : by George E. Belch, Michael A. Belch [and] Keyoor Purani an integrated marketing communications perspective / 9th ed. Tata McGraw Hill 2013 New Delhi P-24, Green Park Extnsion New Delhi 110016 xliii, 1016p. 24cm(pbk) ill. Includes index Advertising Sales promotion Communication in marketing Belch, Michael A. Purani, Keyoor ddc EN BEL 659.1 77045 77045 0 0 0 1 NFIC DBAD DBAD 2013-06-27 DBAD / PUB 581.00 0 659.1 BEL EN-91288 2013-06-27 00:00:00 1 581.00 2013-06-27 EN