TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw-Hill 
KW  - Service industries
KW  -  Marketing
KW  - Customer services
KW  - Marketing
N1  - Includes  index
ER  -