TY  - BOOK
AU  -  Peter, J. Paul
AU  -  Donnelly, James H.
TI  -  Marketing management : : knowledge and skills / 
SN  - 9781259097300
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -