TY  - BOOK
AU  - Stafford, Marla R.
AU  - Faber,Ronald J.
TI  - Advertising promotion and new media
SN  - 9788120327399
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
N1  - Includes index
ER  -