TY  - BOOK
AU  - Chitale, A.K.
AU  - Gupta, Ravi
TI  - Product policy and brand management: text and cases 
SN  - 9788120346369
U1  - 658.827 
PY  - 2013///
CY  - New Delhi
PB  - PHI Learning
N1  - Includes index
ER  -