TY  - BOOK
AU  - Paliwal, Pramod
AU  - Ramendra Singh
AU  - Yadav, Sudhir
TI  - Cases in business marketing
SN  - 9781259026560
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw Hill 
N1  - includes bibliographical references
ER  -