TY  - BOOK
AU  - Guillén, Mauro F.
AU  - García-Canal, Esteban.
TI  - Emerging markets rule: growth strategies of the new global giants 
SN  - 9781259097027
U1  - 658.4012091724 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  -  Lean manufacturing
KW  - Strategic planning
N1  - Includes bibliographical references (p. 187-193) and index;  Introduction: a permanent revolution -- Execute, strategize, then execute again -- Cater to the niches -- Scale to win -- Embrace chaos -- Acquire smart -- Expand with abandon -- No sacred cows! -- Take action!
ER  -