00569nam a22001697a 450000500170000001000150001702000260003203500130005803700130007108200130008410000230009724501060012026000370022627000550026330000310031850000500034920130510160158.0  aENG-107021  a9788184050752c975.00  aEN-90554  bDBAD/PUB  a658.8342  aPosavac, Steven S.  aAdvertising, marketing and brand building :bunderstanding consumer behaviour /cby Steven S. Posavac  aNew DelhibReference Pressc2012  a4831/24, Ansari Road, DaryaganjbNew Delhie110002  axi, 331p.:bill.c22cm(Hb)  aIncludes bibliographical references and index