TY  - BOOK
AU  - Hovland, Roxanne
AU  - Wolburg, Joyce M.
TI  - Advertising society and consumer culture
SN  - 9788184050677
U1  - 306.3 
PY  - 2011///
CY  - New Delhi
PB  - Reference Press 
N1  - Includes bibliographical references and index
ER  -