TY  - GEN
AU  - Karunakaran, K.
TI  - Marketing management: (text & cases in Indian context )
SN  - 8183186033
U1  - 658.8 
PY  - 2007///
CY  - New  Delhi
PB  - Himalaya Publishing House
N1  - Includes  bibliograpgical references
ER  -