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  <titleInfo>
    <title>Media Analysis Techniques</title>
  </titleInfo>
  <name type="personal">
    <namePart>Berger, Arthur Asa</namePart>
    <namePart type="date">1933-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>SAGE Publications</publisher>
    <dateIssued> 2012</dateIssued>
    <edition>4th ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xv,260 p. : ill.  24cm(pbk)</extent>
  </physicalDescription>
  <tableOfContents>Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.</tableOfContents>
  <note type="statement of responsibility">by Arthur Asa Berger</note>
  <note>Includes bibliographical references (p. 247-251) and indexes.</note>
  <subject>
    <topic>Mass media</topic>
    <topic>Methodology</topic>
  </subject>
  <subject>
    <topic>Mass media criticism</topic>
  </subject>
  <classification authority="ddc">302.2301 </classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Ivey casebook series</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9788132110132</identifier>
  <identifier type="lccn">ENG-106766</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
  <identifier type="stock number">BSB/Ven dpl</identifier>
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