TY  - BOOK
AU  - Ellis, Nick
AU  - Ellis, Nick
TI  - Marketing : : a critical textbook 
SN  - 9788132110408
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -