TY  - BOOK
AU  - Pitt,Martyn
AU  - Koufopoulos,Dimitrios N.
TI  - Essentials of strategic management
SN  - 9788132110378
U1  - 658.4012 23
PY  - 2012///
CY  - New Delhi
PB  - SAGE Publications
KW  - Strategic planning
N1  - Includes bibliographical references (p. [403]-427) and index; Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management
ER  -