TY  - BOOK
AU  - Lee, Nancy R.
AU  - Kotler, Philip.
TI  - Social Marketing : : influencing behaviors for good 
SN  - 9788132110200
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - SAGE Publications
KW  - Social marketing
KW  -  Behavior modification
N1  - Includes bibliographical references and indexes; Prev. ed. entered under: Kotler, Philip
ER  -