TY  - BOOK
AU  - Maital, Shlomo
AU  -  Seshadri, D. V. R., 
TI  - Innovation management : : strategies, concepts and tools for growth and profit / 
SN  - 9788132107224
U1  - 658.4063 
PY  - 2012///
CY  - New Delhi 
PB  - SAGE Publications
KW  - Technological innovations
KW  - Management
KW  -  Case studies
KW  -  Organizational change
KW  - Case studies
KW  - Strategic planning
N1  - Includes bibliographical references and index; The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : ’survival of the fittest’ -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating
ER  -