strategies, concepts and tools for growth and profit Maital, Shlomo creator Seshadri, D. V. R. 1957- text xxu New Delhi SAGE Publications 2012 monographic eng

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Lvii,523p. 25cm(pbk) The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : ’survival of the fittest’ -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating. by Shlomo Maital [and] D.V.R. Seshadri. Includes bibliographical references and index. Technological innovations Management Case studies Organizational change Case studies Strategic planning Case studies 658.4063 9788132107224 ENG-106420 DBAD/PUB DPL 121212 20121212145253.0 Eng