TY  - BOOK
AU  - Gupta,Nitish Rai
TI  - Why monk bought the ferrari ?: how successful brands create consumer relevant differentiation 
SN  - 9781259028229
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill
N1  - Includes bibliographical references
ER  -