TY  - BOOK
AU  - Chattopadhyay,Amitava
AU  - Batra,Rajeev
AU  - Ozsomer,Aysegul
TI  - The new emerging market multinationals: four strategies for disrupting markets and building brands 
SN  - 9781259029226
U1  - 658.827 23
PY  - 2012///(repr.)
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Branding (Marketing)
KW  - Strategic planning
N1  - Includes bibliographical references and index; Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways
ER  -