The four strategies for disrupting markets and building brands Chattopadhyay, Amitava creator Batra, Rajeev Ozsomer, Aysegul text xxu New Delhi Tata McGraw-Hill 2012(repr.) monographic eng

print

xii,335p. 24cm(Hb) Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways. by Amitava Chattopadhyay, Rajeev Batra [and] Aysegul Ozsomer Includes bibliographical references and index. Branding (Marketing) Strategic planning 658.827 9781259029226 1259029220 ENG-106196 DBAD/PUB DPL 121123 20121123120256.0 Eng