01714nam a22003137a 4500 20121123120256.0 121123t xxu||||| |||| 00| 0 eng d ENG-106196 9781259029226 595.00 1259029220 595.00 EN-89729 DBAD/PUB DPL Eng 658.827 23 Chattopadhyay, Amitava 53720 The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay, Rajeev Batra [and] Aysegul Ozsomer New Delhi Tata McGraw-Hill 2012(repr.) 7 West Patel Nagar New Delhi 110008 xii,335p. 24cm(Hb) Includes bibliographical references and index. Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways. Branding (Marketing) 53721 Strategic planning. 53722 Batra, Rajeev 53723 Ozsomer, Aysegul 53724 ddc EN 658.827 CHA 71585 71585 0 0 ddc 0 1 NFIC DBAD DBAD 2012-11-23 DBAD/PUB 595.00 0 658.827 CHA EN-89729 2012-11-23 00:00:00 1 595.00 2012-11-23 EN