TY  - BOOK
AU  - Alpert,Jed
TI  - The mobile marketing revolution: how your brand can have a one-to-one conversation with everyone 
SN  - 9781259029196
U1  - 658.872 23
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Electronic commerce
KW  - Communication in marketing
N1  - Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone
ER  -