03032nam a22003257a 4500 20121120122519.0 121120t xxu||||| |||| 00| 0 eng d ENG-106170 9781259025693 495.00 1259025691 495.00 EN-89703 DBAD/PUB DPL Eng 659.2 53625 Public relations : by Dan Lattimore ... [et al] the profession and the practice / 3rd ed New Delhi Tata McGraw-Hill 2012 7 West Patel Nagar New Delhi 110008 various pagings : 26cm(pbk) ill. Includes bibliographical references and index. Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production. Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM’s financial crisis where it used social media to provide interactive relationships with its constituencies"-- |c Provided by publisher. Public relations. 53642 Public relations United States. 53643 Lattimore, Dan 53644 ddc EN 659.2 PUB 71492 71492 0 0 ddc 0 1 NFIC DBAD DBAD 2012-11-20 DBAD/PUB 495.00 0 659.2 PUB EN-89703 2012-11-20 00:00:00 1 495.00 2012-11-20 EN