TY  - BOOK
AU  - Gorchels,Linda
TI  - The product manager's handbook
SN  - 9781259027727
U1  - 658.8 23
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Product management
KW  - New products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -