@book{71186,
	author = {Bivins, Thomas H.},
	title = {Public relations writing :},
	publisher = {Tatab McGraw-Hill},
	year = {2012},
	address = {New Delhi},
	edition = {6th ed},
	note = {Includes index},
	url = {http://www.loc.gov/catdir/enhancements/fy0804/2007078952-d.html}
}