TY  - BOOK
AU  - Kapoor,Ramneek
AU  - Madichie, Nnamdi O. 
TI  - Consumer behaviour: text and cases 
SN  - 9780071078108
U1  - 658.8342  
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill 
N1  - Includes index
ER  -