TY  - GEN
AU  - Jain, J. N.
AU  - Singh, P. P.
TI  - Modern advertising management: principles and techniques
SN  - 8189915584
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Regal Publication
N1  - Includes  glossary and Index
ER  -