TY  - BOOK
AU  - Vivian, John
TI  - The media of mass communication
SN  - 9788120345881
U1  - 302.23 
PY  - 2012///
CY  - New Delhi
PB  - PHI Learning
KW  - Mass media
KW  - Technological innovations
KW  - Social aspects
KW  - Communication
KW  - Mass media and culture
N1  - Includes bibliographical references and index; Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics
ER  -