TY  - GEN
AU  - Zeithaml, Valarie A.
AU  - Gremler, Dwayne D.
AU  - Bitner, Mary Jo
AU  - Pandit, Ajay
TI  - Services marketing: integrating customer focus across the firm
T2  - Mcgraw-Hill Companies series
SN  - 0070660077
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Tj�ster
KW  - marknadsf�ring
ER  -