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  <titleInfo>
    <title>Services marketing</title>
    <subTitle>integrating customer focus across the firm</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Zeithaml, Valarie A.</namePart>
  </name>
  <name type="personal">
    <namePart>Gremler, Dwayne D.</namePart>
  </name>
  <name type="personal">
    <namePart>Bitner, Mary Jo</namePart>
  </name>
  <name type="personal">
    <namePart>Pandit, Ajay</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Tata McGraw-Hill Publishing</publisher>
    <dateIssued>2008</dateIssued>
    <edition>4th  ed. &amp; spl. Indian ed.</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>xxix, 743p. ill. 24 cm  (pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Valarie A. Zeithaml ... [et. al ]</note>
  <subject>
    <topic>Tj�ster</topic>
    <topic>marknadsf�ring</topic>
  </subject>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">0070660077</identifier>
  <identifier type="lccn">ENG-87634</identifier>
  <identifier type="stock number">DBAD / PUB</identifier>
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