@book{66093,
	author = {McNally, David and Speak, Karl D.},
	title = {Be your own brand :},
	publisher = {Tata McGraw Hill Education},
	year = {2012},
	address = {New Delhi},
	edition = {2nd updated and expanded ed},
	note = {Includes bibliographical references (p. 135-136) and index.}
}